Research Methods

Research methods

As part of my AS Media coursework I will have to produce market research to influence my final ideas for my music magazine, there are multiple ways to research. It is important I carry out some research before completing my final magazine cover as the research will give me an idea of what my target market want from a music magazine.

Primary research

Primary research is research that is carried out by yourself this method of research can be used in the form of questionnaires, surveys, letters, email, focus groups, phone calls and interviews.

Secondary research

Secondary research is data collected through secondary sources such as books,magazines, newspapers, internet, search engines, journals and websites.

These two methods of research are seperated into two further groups called Quantitative and Qualitative.

Qualitative data is less statistics and more opinions and individual feelings opposed to Quantitative data which is data on mass collected through methods such as questionnaires and surveys, Qualitative date is more specific individual data that was probably collected through focus groups and interviews.