The Hypodermic needle theory also known as the magic bullet is the theory of media company's being so powerful they can 'inject' opinions and information to a large audience to influence opinions and events. These theories show how powerful the media is as it can directly inject powerful influences ontheir target audience. The best example of this Hypodermic needle effect took place in 1938 where a radio play called "War of the worlds" was aired in which it opened as a news report, mass hysteria followed because the audience presumed that it was true, the idea had been injected by the media.
No comments:
Post a Comment